OUR MISSION
We publish White Rock Lake Weekly as a free, family-friendly community newspaper. Our goal is to inform, entertain and help bring together the people in many diverse demographics who live and work in the neighborhoods around White Rock Lake. The newspaper is placed in local businesses, and other select locations, for free pick-up by their patrons. We support this community-focused publication by providing ad space to local businesses who want an effective and affordable way to reach the White Rock Lake area readers we attract and serve. We welcome story and picture submissions from the community!
We love East Dallas just as much as the people who live in the area, and we’re here to cover every election, sports game and community event. Our staff consists of lifelong journalists who have worked for major daily, weekly and monthly newspapers and magazines, and special contributors who live in or service the White Rock Lake area. Our journalists are local and passionate about Dallas.