FC Dallas expands footprint in Frisco

By Josh Ortega

FC Dallas has been one of the longest-tenured residents in the City of Frisco. This week, the team owners — the Hunt Family, led by Clark and Dan Hunt — announced plans for the development of a mixed-use entertainment district on the east side of Toyota Stadium and Soccer Center in Frisco, the home of FC Dallas. 

This new mixed-use district is set to be located off Main Street and Frisco Street. The Main Street strip itself has seen a lot of revitalization during the last couple of months. The Hunts are partnering with various development and funding firms to bring this project to life.

The district is set to house a hotel, meeting and office spaces, and an event center among other amenities for all the North Texas community. The lot will span more than 40,000 square feet and will be developed on the FC Dallas property. 

The move comes a year after Hunt Sports Development, the family’s real estate division, announced plans to develop a multi-phase office complex on the west side of the stadium. FC Dallas Chairman and CEO Clark Hunt mentioned the move as part of building on the legacy the family has established in the city so far. 

“Nearly three decades ago, my dad, Lamar Hunt, worked with the City of Frisco to build a stadium surrounded largely by farmland. He had a vision that someday it would become the center of a vibrant community,” Hunt said in a statement. “Today, it is our honor to build upon our dad’s legacy and help bring that vision to life.”

Toyota Stadium opened in 2005 and, outside of serving as the home of FC Dallas, the stadium has hosted concerts, high school football games, 15 consecutive NCAA Division I Football Championship games, training sessions for FIFA World Cup 2026, along with the Frisco Bowl. The campus is also home to the National Soccer Hall of Fame that opened in 2018 after relocating from Oneonta, New York. Frisco City Manager Wes Pierson shared his feelings about the upcoming project for the city. 

“We’re excited for what the future holds for Hunt Sports Development, Toyota Stadium and FC Dallas,” Pierson said. “Since Frisco first penned our public private partnership, FC Dallas has been a valued partner in our community. This project helps ensure the team and stadium will have a positive economic and community impact for generations to come.”

The club is currently in the middle of a $215 million renovation of the stadium grounds that started in March and will not be done until 2028.

FC Dallas has expanded its footprint outside of Collin County with the opening of Texas Health Mansfield Stadium. The more than $80 million stadium is home for the club’s reserve and MLS Next Pro team. The City of Frisco itself has continued to surge in popularity according to the city’s own data. Frisco has seen a 450 percent growth since the year 2000 and has maintained a steady growth of three percent in the last two years. 

The move will now be the third entertainment district attached to a major North Texas sports franchise announced in the last four months. During the summer, both the Dallas Stars and Dallas Mavericks announced plans to relocate and build new stadiums once both teams’ leases at the American Airlines Center in downtown expire after the 2030-2031 season. Both franchises announced plans for a new home along with a new entertainment district along with it. While just less than 10 minutes up the tollway, the Dallas Cowboys house their own entertainment district with the Star in Frisco. FC Dallas and the Hunt Family now add to the list. 

According to 2025 data from Vivid Seats, FC Dallas currently ranks as the seventh most popular team in the league. At the same time, MLS itself has had transformative growth during the last three seasons. The goal of the new project from the Hunts and their partners is to establish the new facilities as “anchors of the Frisco community” and an “economic engine in North Texas” to establish the site as a perennial destination of the Metroplex. 

“Toyota Stadium has long served as the anchor for this campus,” Hunt said. “Adding hospitality, dining and live entertainment will build on that foundation and continue to make this one of North Texas’ most active year-round destinations.”

With less than nine weeks left in FC Dallas’s 31st season, the team sits fourth in MLS Standings with a 12-8-6 record. With a handful of games left, the club has already won more than 11 games, on pace to potentially break its highest win total of 14, which has been the most in a season since 2022. 

The new project is set to be worth more than $1 billion in value with the ground expected to break on the project sometime in 2027.