Mavs launch reading challenge for kids

The Mavs Reading Challenge, presented by Whataburger, is back to encourage the love of reading for kids of all ages. In an effort to improve reading literacy throughout North Texas, the Mavericks and Whataburger’s Feeding Student Success initiative are challenging students, grades K-12, to join the program by reading 20 minutes a day, starting this week through Mar. 8. All participants who log 20 minutes a day for at least 40 days will have the opportunity to receive the Whataburger Certificate of Completion and a free Whataburger Jr. from participating locations, as well as a Mavs swag bag. The top 20 young Mavs fans who read and log the most minutes during the Mavs Reading Challenge will receive two tickets to a Mavs game, and the top reader will receive a mascot visit to his/her classroom, along with Mavs and Whataburger gear. Throughout the season, Reading Timeouts, featuring Mavs players, legends, coaches, mascots, Mavs entertainers and staff, will be held in classrooms and libraries across Dallas. To sign up for the Mavs Reading Challenge, parents, kids and teachers can visit Mavs.com/Readingchallenge or their closest Dallas Public Library branch. — Collin Kim