‘Visionary approach’ leads CC Young to industry honors

By Michelle Metzger

LeadingAge Texas has awarded the Excellence in Innovation recognition to The Point at CC Young Senior Living. The LeadingAge Texas annual awards honor those who have made a commitment to the field of aging services, embody excellence in leadership and advocacy. Recipients of the award are making outstanding contributions to their organization, communities and the lives of those they serve. 

“We talk about the importance of senior living communities being active participants in their local communities, and CC Young is a great example of engaging with and opening its campus to the Dallas community at large,” said LeadingAge Texas president and CEO George Linial. “CC Young Senior Living built The Point, a 20,000 square foot non-residential building, dedicated to being the central point of activity on campus. Anyone age 55 and better is invited and welcomed to participate in robust programming in arts, education and wellness — whether they live at CC Young or not. This fosters the kind of community we encourage our members to create.”

Through Point Membership, non-residents can participate in everything CC Young residents experience, including a comprehensive wellness schedule featuring fitness classes, Parkinson’s-specific programs, lifelong learning opportunities through UNT OLLI (Osher Lifelong Learning) and technology education. Point members also are eligible to experience aquatics programs in The Vista. The inclusionary approach fosters intergenerational connections through all activities and the “Game Zone” to build a richer, more diverse community where older adults are not isolated but are active and thriving participants.

“We fully believe that every life and age we touch should be valued and enriched. The Point was created with a visionary and innovative approach to serving adults living on and off campus,” said CC Young president and CEO Russell Crews. “The Point and Pavilion are instrumental in executing CC Young’s vision to enhance the quality of life to all we serve — residents, families, employees, vendors and the community at large. The Point has become a beacon for seniors helping us change the paradigm of aging and wellness for older adults, and this honor from LeadingAge Texas reinforces our commitment to be a hub for the Dallas community.”

 All award recipients will be honored at Kalahari Resorts Texas at the 2024 Annual Conference & Solutions EXPO May 20-22. For more information, visit leadingagetexas.org/conference.